SoLoMo is a term coined by businessman John Doerr. It stands for Social Local Mobile. It represents the future of technology, which has already begun to be implemented. Examples are apps such as Shopkick, Foursquare, and Facebook Deals. These apps are used by your Mobile device, something everyone has today. Local because you are checking in to places nearby. And then being able to connect with your friends, Social. This brings connecting with apps and your friends to a whole new level.
It will be a must-have for any business in the future. All marketing plans will include SoLoMo technology. It helps to connect any business to your customers on a much more personal level. The information they will be receiving from the phones, and then sharing will be completely personalized.
If you have ever seen the movie Minority Report, there is a great scene that demonstrates this. In the movie, there is a scene where the main character, Tom Cruise walks in a retail store, the store scans his eye (basically your ID in the movie) and then a hologram says “Hi Tom, where have you been? It’s been 12 days since your last visit. Are you here to pick up another pair of jeans?” It may sound far-fetched right now, but I am certain that this is what we have in store for us in the not so distant future. Business owners want a way to connect with customers, and nothing is greater than everything being personalized.
SoLoMo is an excellent example of incorporating every need in personalized marketing into one, core focus. Social, Local, Mobile is the future of marketing and other forms of social media and we should all learn to accept it as soon as possible